As an interesting, diversified, alternative and cheap cultural option in São Paulo, the SESCs are unbeatable. SESC stands for “Serviço Social do Comércio”; it is a non-profit institution connected with an association of businesspeople from the commerce and services sector. They have several units spread throughout the city, which can be referred to as cultural centers for an easy understanding, but are certainly much more than this.
Usually housed in large, ample and purpose-built edifices, SESC units usually offer a vast array of cultural options, from exhibitions to music gigs, plays and art classes, many of which are well “out of the box” and offered at very popular prices or even for free. Their musical programs are known for proposing unheard of reunions of musicians and unconventional gatherings of singers.
Most units also offer some kind of eatery, from cafeterias to kilo restaurants, having in common a concern for healthy and creative alternatives. Sports also have their (wide) space in most SESC units. Even though some activities (like the use of the swimming pools) is reserved to members (though it is not difficult to become a member, which you can do for a reasonable yearly fee), many activities are open to all. For example, every summer brings a project called Sesc Verão, in which several activities are proposed to stimulate physical activities and entertainment outdoors.
Sesc Pompeia dressed up for Carnival 2013 - a special event for children
Cinesesc always proposes alternative movie festivals, and their little and friendly café in the lobby is one of the cheapest in town.
I intend to publish some posts about some of their units to give you a more detailed view. Meanwhile if you want to check what is going on, here it is: www.sescsp.org.br
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